Vasum Berlin

Vasum Berlin is a Berlin-based design brand that redefines the ritual objects of contemporary living. With a wink and a bold visual identity, Vasum creates sculptural, multifunctional vases that serve just as well for flowers as they do for wine — or whatever you’re into. This project explores the brand’s duality and its quiet subversion of norms through an elevated product aesthetic. Using striking compositions and rich contrasts, I developed a visual campaign that captures the essence of Vasum: refined, playful, and unapologetically versatile. Creative Direction & Visual Approach: At the heart of this work is the tension between form and function. The image juxtaposes a minimalist environment with unexpected detail — a yellow forsythia blooming from a geometric glass vase, casting sharp shadows onto a cool, teal surface. The brand mark is layered seamlessly, confidently claiming the space without overpowering the composition. The asterisk-like symbol in the logo acts as a function

Vasum Berlin turns a traditionally taboo object into a design statement.
Elegant enough for your flowers, functional enough for whatever else,
it’s form meets function without compromise.
Responsible for the full brand development: logo, packaging, and the vase design, crafting a system where every detail feels intentional.

To explore more,
visit the brand at
www.vasumberlin.com.

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